“Mary has the ability to link together the science of care, historical data and her practical experience into a comprehensive strategy for caring that goes beyond the typical NICU environment. Her passion for neonatal care is contagious and she has the ability to motivate those around her to deliver a higher standard of care. Mary’s down to earth style, coupled with her deep knowledge of neonatal development makes her a vital resource to any organization focused on improving their clinical outcomes and quality of care.”
— Jim Bischoff, Senior Director, Integration at Philips Healthcare

Happy Clients


Mary understands how difficult it is to make behavioral changes in units that struggle with the fragility of life. The technical environment and protocols for safety are certainly needed, but still, she shows how behavior and consistency are fundamental for the baby needs.

 - Dr Annick LE BRUN Chef de Clinique Adjoint Brussels, Belgium

Mary is a dynamic, engaging speaker who has the ability to reach every person in the audience. She succeeded in getting ALL participants excited about practice changes that will positively impact outcomes for our NICU babies and families. Everyone left the workshop feeling empowered and motivated to challenge the status quo. This workshop far exceeded all of our expectations. Thank you, Mary.

— Donna Kauke MSN, RN, NICU Clinical Nurse Specialist, UnityPoint Health - Meriter Madison WI

We asked Mary Coughlin to be our keynote speaker after reading her book, “Transformative Nursing in the NICU: trauma-informed age-appropriate care.” Mary collaborated with us to develop objectives, plan the content, and create the interactive supporting activities for the day. She was so easy to work with! Her communication was supportive, consistent, and positive. Feedback from the attendees was incredibly positive, and our respect and admiration for Mary is “wickedly” five-star! She continues to offer advice when we seek it from her, which is so very important for us in a NICU.

— Linda Lacina, MSN NIDCAP Trainer, Cincinnati, Ohio, USA

Mary Coughlin is one of the most inspirational leaders and change-makers I have ever encountered. She listens to your dreams, quickly points out the key factors that you should work on to make them happen and then starts providing you with tools so you can make the changes happen, keeping you in check with the goals you established but setting you free once you are stronger, so the merit of what you accomplish will be yours.

— Ana Garcia, Chief Nurse, CHLC – Pólo Maternidade Dr. Alfredo da Costa

CEC was chosen based on its comprehensive approach to age appropriate care for preterm and critically ill infants, using the guideline for practice endorsed by the National Association of Neonatal Nurses. Mary is such an energetic and convincing speaker — having her provide education for all bedside providers—nursing, respiratory therapists, and rehab staff—inspired us to adopt improved care practices to reduce the trauma of hospitalization for our babies and their families. We have instituted long lasting practice changes that were developed by the teams working with Mary. Our work on interdisciplinary teams has increased collaboration on improving care practices. We have seen an increase in professional development — our unit presented six posters at national conferences, as well as two podium presentations about research projects that were part of the three-year project of working with CEC. Mary’s enthusiasm for “looking at the evidence” and measuring and sharing our experiences has promoted the professional growth and development of many of our newest nurses!

— Myra Rolfes, MN, BSN, RNC-NIC Staff Nurse, Leader, Children’s Healthcare of Atlanta at Egleston Atlanta, Georgia, USA